The Food Network Serves Up Smart Branding

The Food Network Serves Up Smart Branding

Behind the kitchens at the Food Network, they’ve been cooking up some vey savvy branding – for the Network as as well as for its individual hosts.

Rachael Ray and Sandra Lee are the two biggest brands. The way they are mareketed

provides a good branding lesson: you can occupy the same positioning within a niche, yet own a distinctive brand that sets you apart.

Distinct Brands with the Same Positioning

The positioning these two stars occupy is one of dominance in home-making convenience: swift and easy, calibre meal preparation for busy women (mostly). Yet apiece has been healthy to carve out a separate and distinct brand within that same space.

Taglines that Build Brands

Rachel Ray’s empire is build on the foundation of her very emphatic tagline – “30 minute meals.” The study states it all. Sandra Lee’s tagline is “semi-homemade meals” – preparing meals with the aid of pre-packaged ingredients.

It is essentially the same positioning, but without the exact time period that Ray uses. The implication is the same: you’ll be healthy to prepare calibre meals at home faster.

While both have been healthy to establish an dominance position within the convenience field, interestingly, their dominance does not come from industry credentials. The sense of dominance they have been healthy to build comes from their one-of-a-kind personalities and presentation, as well as their individual stories.

They learned how to cook on their own, either because they had to (in Lee’s case) or as in Ray’s case, her mom was in the food service business, and an avid cook

Leveraging a Brand Into Multiple Products

Both have been been healthy to leverage their brands to create and promote multiple products. Some of Lee’s branded products include: Sandra Lee Semi-Homemade Cooking, Sandra Lee Semi-Homemade Desserts, Sandra Lee Semi-Homemade Cooking II, Sandra Lee Semi-Homemade Grilling … she even ventures into Rachael Ray’s turf with Sandra Lee Semi-Homemade 20-Minute Meals.

Rachael Ray’s branded product line includes cookbooks, such as 30-Minute Meals, 30-Minute Meals 2, Rachael Ray’s 30-Minute Meals: Cooking ‘Round the Clock,

Rachael Ray’s 30-Minute Meals for Kids: Cooking Rocks!, Rachael Ray’s 30-Minute Get Real Meals: Eat Healthy Without Going to Extremes, among others.

And because both of their brands have been established in a highly scalable niche – home convenience, they have been healthy to easily grow their product lines beyond food, into the further reaches of home-making, on TV, in print, etc. (Lee actually started her brand in the home-making field and then went into food).

Finding Different Marketing Angles Within the Same Niche

In their products as well as in their shows, their distinctive personalities, look, and style etc. further differentiates their brands from one another. But the difference is built on a foundation of strong taglines that embody one-of-a-kind marketing angles within the same niche: 30 minute meals vs semi-homemade.

The lesson here is just because someone else might have established an dominance positioning in a niche you want, doesn’t mean you can’t create a different, yet successful brand within the same space.

However attempts to copy or merely imitate a brand within a niche position will not only fail, it will mark you as inauthentic. You need to be healthy to take one-of-a-kind angle so you can carve out your own space within the niche you want.

What can a creditor do to collect money from unsecured debt once a judgement has been issued by the court?

Question by stemwad12954: What can a creditor do to collect money from unsecured debt once a judgement has been issued by the court?
My girl friend can't and will not pay a credit card debt for ,000 and has recieved a summons from a sheriff to appear in court. If she does not appear a judgement will be against her. Can they attach or take any of her assets or money from bank accounts to pay back the loan?

Best answer:

Answer by CatDad
A judgement would allow them to freeze checking accounts and garnish wages. If she has a home they might place a lien on the property

DO NOT be a no-show in court under any circumstances whatsoever. Not showing up is the worst thing she can possibly do. Even if you are frightened….or you’re sick with a 102 degree fever…or if you think that you’d loose, show up anyway! If you don’t, the other side will get a default judgement and they will get this on THEIR terms. Creditors LOVE when you don’t show up in court. They will paraphernalia on all sorts of add-on fees and the amount of the judgment could end up being two or three times the actual amount of the debt. They could freeze her checking account. Even worse…they might be healthy to garnish consequence and if you don’t show up the judge will allow the max. allowable remuneration garnishment…which can be as high as 25% of her wages.

On the court date: Bring complete documentation of your income and living expenses: Pay stubs and duplicates of bills. Even if you loose, you can use this to negotiate much more favorable repayment terms.
==================
Regarding the advise below: no… as long as she shows up in court and tries to negotiate with them they cant garnish her assets or anything.

This is completely incorrect. Showing up in court could help you to negotiate a much lower rate of garnishment…but it can't stop them from getting a garnishment.

Add your own answer in the comments!

Q&A: How can I get a $4800 loan to pay off my judgement with a debt collector with a 572 credit score?

Question by cedtwice2000: How can I get a 00 loan to pay off my judgement with a debt collector with a 572 credit score?
I live in NJ, been working close to 5 years, applied for a loan at my credit union this day and was denied. The paralegal who I talked to stated that I have until the 25th of Feb. to pay it off. The only thing is if I select montly payments then I will still have interest and also I will still have a judgement against me. What can I do?

Best answer:

Answer by Jeff
Pay off what you can.

Don’t get new debt.

Sell stuff if you have to.

Give your answer to this question below!

Persuant to HJR-192, how do I legally discharge a debt without using Federal Reserve Notes.?

Question by puedodharma: Persuant to HJR-192, how do I legally discharge a debt without using Federal Reserve Notes.?
In short, and I DO NOT want DISSENTERS, I want ANSWERS, how do I reclaim the equity behind my name, and carry out the process of DEFAULT and CERTIFICATION OF DISHONOR with a NOTARY in order to discharge debts which are not in accord with Home Joint Resolution 192, which states: “payment of debt” is now against Congressional and “public policy” and henceforth, “Every obligation . . . Shall be discharged.”

How do I go about filing the DEFAULT, and obtaining a CERTIFICATION OF DISHONOR due to a CORPORATE ENTITY asking me to PAY a DEBT, which is not legal.

When they do not give me a LETTER OF RELEASE or a PAYMENT IN FULL notification, they are thus in DEFAULT, and I can thus file my CERTIFICATION OF DISHONOR (breach of contract: HJR-192) BUT, my QUESTION is THIS: How do I get this process started, and are there any things about the Uniform Commercial Code, or current legislation that would make this process null and void?

I would like to regain at least a portion of my equity in commercial goods, seeing as how it is me, and the rest of the population of the UNITED STATES, along with the Property of the STATES, which enabled the creation of Federal Reserve Notes (monetized debt) in the first place.

Any help would be appreciated. Though this is a touchy subject, and I know I’ll get dissenters, please, keep it brief if you have nothing good to say, and I would like all proof cited in any answers to be legal documents and correspondences along with any applicable bills, not just people’s views or hearsay.

Thank you.
I’ve never used a credit card in my life, BY THE WAY, and have taken out ONE LOAN for over ,000 that I paid in full.

I’m not asking how to rip off credit card companies. If you had actually read my question instead of reading the first line and thinking up something witty to say, you would know that.

And the IRS isn’t even an bureau of the UNITED STATES GOVERNMENT. It’s centered in Puerto Rico. What does that tell you? It collects taxes for the crown, and sucks wealth out of America, in accordance with the International Banker’s plan to confiscate ALL WEALTH from us, which is why we represent ourselves as CORPORATIONS (legal fictions), and there are such things as VICTIMLESS CRIMES, because we are operating in COMMERCE.

Why don’t you pick up a book sometime? The world’s not all gummy bears and lollipops, in case you didn’t notice.

Best answer:

Answer by wartz
Write a check and dispense with the nonsense.

Know better? Leave your own answer in the comments!

Q&A: How long will it take for divorce to be finalized w/ default judgement?

Question by sweet_sunshine_74: How long will it take for divorce to be finalized w/ default judgement?
I’m in Florida, I *think* my ex is in Oklahoma. I filed for divorce, the papers were served to him on Might 3rd, and he had 30 days to respond. He did not respond, so my lawyer is now taking the papers to court to file a default judgement against him. What will happen next? Will I get what I asked for in the papers? How long will it take?
By the way, there are two kids involved, I have custody (he’s had no contact in 4 months or more), there’s no joint property (just some debt).

Best answer:

Answer by webned
After the judgment is signed the court still retains jurisdiction of the matter for a period of time. Usually its 30 days. You’ll get whatever is in your possession that is awarded to you, and you should be healthy to obtain things in accounts held by others (savings, checking accounts, etc.) If your ex has things he is indebted to turn over to you, you ask for him to comply with the decree, and if he doesn’t, get your lawyer to file a motion to hold him in contempt. He then will have the choice of compying or going to jail.

Give your answer to this question below!

How to discharge debt?

Question by puedodharma: How to discharge debt?
After reading www.freedomfiles.org/mary-book.pdf, I wondered what the heck she was speaking about when she stated ‘Direct Treasury Account’ and ‘Discharging Debt’.

Are there any men or women who would be healthy to shed some light on this subject of how to discharge debt without using Federal Reserve Notes? After all, when the currency is not constitutional, the various shades of right and wrong are compromised.

Thanks in advance people!
well, obviously I’m asking the wrong people.

Remember people, we discharge debt each day with FRN’s (not legal constitutional currency), and I just want to know how to do it with other ‘pieces of paper’. The World Elite Exist.

STOP CALLING ME A CONSPIRACY THEORIST. THE CONSPIRACY IS ALL AROUND YOU AND YOU DON”T EVEN SEE IT!!!

once again, I didn’t ask for dissenters, I asked for an answer.

Best answer:

Answer by Joe Banana
As we are wondering, what the heck your speaking about?

What do you think? Answer below!

Q&A: How soon after default judgement can they garnish wages in CA?

Question by thizzlepr: How soon after default judgement can they garnish consequence in CA?
My husband recieved a request for default judgement yesterday, how soon can they get a remuneration garnishment.

Best answer:

Answer by Scott K
Immediately. After the court allows the judgment.

Add your own answer in the comments!

How To: Vacating a Judgment

Have you had a judgment filed against you? If you did, there is a chance you can get it “vacated” dismissed or. The act of vacating a judgment is basically putting the judgment in suspense. By filing a motion to leave a judgment you are essentially filing an appeal to the court on the case.

You should file a motion to dismiss a judgment if the outcome was not fair, and you have a good reason as to why the court should overturn its prior ruling. Do not be intimidated by challenging a court ruling as this happens all of the time.

A majority of the collection agencies that try to place judgements don’t follow the law. You might wonder then why the Judge didn’t know about this during the initial hearing. More than likely, the Judge overhearing the judgement case doesn’t specialize in this type of law. A Judge overhearing a small claims case might not fully comprehend consumer law. Most Judges know the basics, but no one mortal can know everything. Most judges need to look up and study says statutes and case rulings before deciding on a case. If the plaintiff claims that they followed the correct procedure and you or your lawyer does not dispute this, then it’s a sure bet that the plaintiff will be given the benefit of the doubt.

Two of the biggest reasons that a judgment is “won” in the plaintiff’s decision are:

• the defendant unsuccessful to respond to the court summons with the proper paperwork in the allowed period of time
• the defendant unsuccessful to appear for their court date. This is calling winning by default.

If you did happen to miss your court date and a Judgement was filed against you, you might still be ok. If you feel that you had a good reason for not showing for the “show cause” hearing and the court concurs with you then you might be healthy to get the judgement vacated.

Steps to Prepare Your Motion to Vacate:

Research your says court procedures

The first step you should take before preparing with your motion to leave is to take a look at your state’s rules of civil procedure. It will show you exactly how you should file your motion to follow your says written procedures. The last thing you want to do is file your motion incorrectly if you want to stand a chance of having your judgement vacated. It will also tell you what reasons are valid in getting your judgement dismissed. If you don’t follow these procedures, you will get your motion thrown out on a technicality. The court will only respond to known violations of the existing laws. They will not accept reasons like: “I don’t owe this company money.”

File the Paperwork

You should file your motion at the same court which allowed the judgment in the first place. Go to the courthouse and tell the court clerk that oversees the specific court your judgement was filed in that you are filing a motion to leave a judgment. Give them your typed “motion to vacate.” There might be some additional forms for you to fill out at the courthouse, and more than likely there will be filing fee. The clerk should know exactly what needs to be done with your paperwork. Sometimes they can answer your questions but other times they will tell you to hire a lawyer to help you to prepare the legal documents.

Notify the original Plaintiff

You should make certified duplicates of your motion to leave filing and send them to the original plaintiff. Send the letters by certified mail return receipt requested. This will guarantee that you have proof the plaintiff was served their papers. Some courts will serve the notice of summons for you. If not, and you need to serve the notice you can hire a third-party service for a nominal fee.

You will be notified of your new upcoming court date

Once your hearing’s date is set, the court will notify you and the original plaintiff of the hearing date.

The original plaintiff will have around 35 days to respond (depending on your says rules of court procedures) to your motion to vacate. Sometimes they offer to settle out of court. If the plaintiff knows that they ran afoul from the laws they will offer to leave the judgement or remove judgement from their records. Typically they have no proof of serving your notice to appear or if they have knowingly violated the FDCPA they will just want this case to go away and be done with it. They thrive on attacking people that do not know their own rights. For each one mortal that fights back, there are 100 that do not. That is how they make their money.

If they do offer to settle demand that they file the paperwork to dismiss the lawsuit themselves and that they notify each credit agency they report to of their “mistake.” Make sure that you get everything in writing including any paperwork they have received from the courts about the judgment pass or dismissal.

What happens if your case does go to court?

A lot of times the original plaintiff will not show up for your hearing and you will win by default! If this happens, you more than likely will not have to present anything to the court and you should be allowed your dismissal by default.

If they do show and are unable to disprove your reasons for requesting the dismissal:

They do not have proper documentation that you were served in the first place.

They are not healthy to establish that the debt was legal to collect on in the first place. This can be numerous reasons i.e.; unable to show what the correct amount of the debt should be, not healthy to come up with an original signed contract, or debt is outside of your says statute of limitations.

Of Course you should have done your homework and have good documentation on the case and have it acquirable to present in court.

What happens if you do win?

You will receive a court document showing that your case was dismissed. Keep these for your records along with any other paper trail that you have from the case. You can use this to get the item removed from your credit bureaus. For more information or to find out how to remove judgements please visit my consumer credit blog: credit-repair-story.com